We use principles from ethnography and brand strategy to identify insights and turn them into the strategic roadmap you need to thrive in a culturally complex world. Capitalising on the potential of the future, we create work that is rooted in culture and focused on building business value.
We are a duo. Not your regular agency, consultancy or studio set up.
We unlock the power of cultural insight across a variety of sectors, creating future-focused strategies from bespoke research and cultural forecasting.
Helping you thrive in the face of changing consumer and market demands.
We are a full service research and strategy duo working closely with our partners at every step of the way. Offering a consistent, high quality experience and output.
Chandon, Copa90, Corona, Footpatrol, Gleneagles, Hoxton Hotel, Indian Paintbrush, Interglobe, JD Sport, Made.com, Made Thought, Mixcloud, Nike, Jordan, Paul Smith, Size?, Sonos, Wieden+Kennedy
Emilie has spent her career growing brands and businesses through the strategic application of consumer insights, trends and future forecasting.
Cultural brand alignment has been a thread through her work, whether focusing on innovative marketing and communications strategies in the advertising industry, or preparing brands and businesses for the future within business consulting.
Prior to Duology, Emilie was Strategy Director at The Future Laboratory where her commercial understanding and creative problem solving provided business leaders with a more tangible understanding of the steps needed to prepare for a changing landscape.
Karli-Jade is a creative ethnographer who captures consumer intelligence and trends forecasting to join the dots between people, brands and culture.
Having previously led qualitative research studies at The Future Laboratory, KJ has worked with a suite of global brands and creative agencies where she has travelled the world over all in the name of cultural insight.
Inspired by people, sub culture and narratives she explores the nuances of shifting behaviours and how they impact the future of the cultural landscape.
Her mantra; Watch. Listen. Speak. Learn. Build.
We work to different needs and requirements and take on projects focused on research, strategy and curation separately as well as combined.
Using our global network we design and execute trends and ethnographic consumer research (online and IRL) providing you with crucial insight and understanding of your audience and cultural landscape
We turn insight into opportunity by crafting actionable, strategic roadmaps and solutions to help your brand or business unlock the potential of the future
We develop concepts and curate experiences that bring our strategic thinking to life in innovative, immersive and creative ways
A brief introduction to some of our case studies. Get in touch to learn more about our case studies and how we work.
Duology x Nike x JD Sport Group
Immersion into sneaker culture exploring the different levels engagement to define the consumer community and typologies across retailers
Duology x Nike
Explore the current role and cultural cache of the Nike Air portfolio to define a culturally relevant product positioning that strengthens the relationship between Nike Air and a new generation of consumers
Duology x Made Thought x Paul Smith
Create a customer pipeline for Paul Smith that maps existing and future consumer typologies to inform the brand strategy
Develop a dynamic, future-proofed consumer insights platform that can provide crucial insight for internal decision-making on new products and experiences for the future guest at Hoxton Hotel
Duology x Wieden Kennedy x Corona
Explore how consumers disconnect in a connected world to inform Corona's 2019 Summer Campaign
Duology x Mixcloud x Sonos
Develop a content strategy for Sonos which aligns with both their existing brand strategy as well as cultural truths about the future of audio experiences