We use principles from ethnography and brand strategy to identify insights and turn them into the strategic roadmap you need to thrive in a culturally complex world. Capitalising on the potential of the future, we create work that is rooted in culture and focused on building business value.
We are a duo. Not your regular agency, consultancy or studio set up.
We unlock the power of cultural insight across a variety of sectors, creating future-focused strategies from bespoke research and cultural forecasting.
Helping you thrive in the face of changing consumer and market demands.
We are a full service consumer research and brand strategy duo working closely with our partners at every step of the way. Offering a consistent, high quality experience and output.
Chandon, Corona, Footpatrol, Gleneagles, Hoxton Hotel, Indian Paintbrush, Interglobe, JD Sport, Made Thought, Mixcloud, Nike, Paul Smith, Size?, Sonos, Wieden+Kennedy
Emilie has spent her career growing brands and businesses through the strategic application of consumer insights, trends and future forecasting.
Cultural brand alignment has been a thread through her work, whether focusing on innovative marketing and communications strategies in the advertising industry, or preparing brands and businesses for the future within business consulting.
Prior to Duology, Emilie was Strategy Director at The Future Laboratory where her commercial understanding and creative problem solving provided business leaders with a more tangible understanding of the steps needed to prepare for a changing landscape.
Karli-Jade is a creative ethnographer who captures consumer intelligence and trends forecasting to join the dots between people, brands and culture.
Having previously led qualitative research studies at The Future Laboratory, KJ has worked with a suite of global brands and creative agencies where she has travelled the world over all in the name of cultural insight.
Inspired by people, sub culture and narratives she explores the nuances of shifting behaviours and how they impact the future of the cultural landscape.
Her mantra; Watch. Listen. Speak. Learn. Build.